| The
concept of environmental responsibility, once dismissed by many
as an unnecessary burden, is taking hold. Many individuals and
industries are making positive changes in this regard, and that
includes the promotional products industry.
Almost every
month I receive a new announcement from one of our factories
alerting me to new environmentally friendly (i.e.
"green") products. What's more, these
"green" product introductions are coming at an
accelerating rate as demand grows.
Why consider
"green" promotional products?
I can think of
three good reasons:
1) Many consumers
are health conscious and environmentally aware, and many more
are joining their ranks. These consumers will tend to appreciate
your using "green" products in your promotions.
2) If you are in
an industry which deals with the environment or in an industry
which suffers from a poor environmental image, selecting
environmentally responsible products may benefit your
promotions.
3) Using
"green" products lessens oil dependence - since most plastics
are made from oil - and contributes to a healthier environment
for everyone, as the usage of
pesticides, herbicides and the discharge of pollutants is
lessened.
Types of
environmentally friendly promotional products:
1) Products made
from organically grown plants. These include tote bags,
t-shirts and other cloth products made from organically grown
cotton, hemp, burlap and jute.
2) Products made
from renewable resources. For example, some very nice garments
today are being made from micro
modal, a natural fiber derived from wood pulp. Corn resin and
sugarcane pulp are now being used in place of some traditional
plastics. And many promotional products are made from new-growth
natural wood.
3) Many
promotional products today are being made from post-consumer and post-industrial waste. For
example, polyethylene plastics (such as plastic milk jugs and
laundry bottles) and polystyrene (such as plastic plates, Styrofoam
cups and egg cartons) cardboards and newspapers are being recycled
into promotional pens, clipboards, cups, yo-yos, key tags,
rulers and dozens of other promotional items.
4) Some
promotional products are natural to begin with. For example,
flower and vegetable seeds, packed in custom-logo'd packets, are
popular promotional products. Tree
seedlings, house/office plants and mini-gardens that grow
in a bag are among the other all-natural promotional products
available for your promotions.
Call us for
ideas and information.
New and
developing environmental technologies are bringing us an
increasing variety of "green" promotional products.
Feel free to call us - we will enjoy assisting you with the
selection and design of "green" products for your
promotions..
|
